Court, précis, écrit à partir des chiffres que nous voyons sur la plateforme. Sans remplissage.
It is not. Across COD sellers in Algeria the median sits near 68%. Most of the gap comes from three things: calling too late, calling from a number nobody recognises, and no second attempt. Here is the queue that fixes it.
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A refused parcel costs the delivery both ways plus the ad spend that produced it. Work the number properly and most sellers find their winning product is losing money at scale.
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Cost plus margin is how COD businesses die. The real floor is your product cost, delivery, return rate and cost per lead, worked backwards from a delivered order.
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Stop desk is cheaper and delivers more reliably. Home delivery converts better on the page. The right answer changes by wilaya, and we have the numbers per wilaya.
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Competitors, bored teenagers, and bots. Each leaves a different signature. Three rules cut most of it without ever blocking a real buyer.
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Meta reports a purchase when someone submits a form. You get paid when a parcel is handed over. Those are different numbers, and optimising for the first one bankrupts you.
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Nous les rédigeons. Dites-nous lequel vous intéresse en premier.